The Idea

To bring each Post Consumer Brands franchise into one central idea, we decided on creating a humorous rap video that combined the unique flavor names from both Post and Malt-O-Meal’s cereals. We also wanted to bring to life the creative combinations that cereal lovers put into their bowls every morning. 

 


Results

2.9M+ Impressions     595K+ Video Views     3K+Shares   

Post won National Cereal Day 2017! Across all brands, we received the higher video views, engagements and impressions than General Mills and Kellogg’s combined on Facebook, Instagram and Twitter. Our success shows that entertaining and engaging content drives high engagement and impressions. Sharing and promoting our content on all PCB brand pages also boosted our combined success.