The Working Idea


Mom’s Best Cereals. Honestly.

Real moms deal with real issues. Getting kids to eat healthier is much more of a give-and-take than other better-for-you brands let on. So we took a much more honest approach. We celebrate the good, bad and crazy moments of being a mom with a product, and digital content that’s a lot more realistic than so-called natural cereals. We did it with honesty.