Young agency becomes angsty teen agency, moves out of basement.

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Having outgrown their childhood home at COCO, in the basement of a CVS, one-year-old agency Public Works has decided to move out. Once an adorable, precocious four-person group, the agency has quickly evolved into a gangly 12-person team. Their new home in the International Design Center Building will afford them plenty of room to expand further, as well as ample wall space for all those sweet blacklight posters. Though working in a space with luxuries like windows and sunlight might take some getting used to, Public Works Creative Lead Brian Hurley is confident the agency will continue to thrive in the North Loop saying, “We’re gonna get a soda machine.” Looks like someone is all grown up. Public Works moves in April 3rd. 

Public Fights Entropy with New Hire, Sarah Maki.

In hopes of staving off the eventual decline into disorder that all natural systems are prone to succumb to in the physical world, Public Works is happy announce the arrival of Sarah Maki, our new Project Management and Operations Lead. Within Chaos Theory there is a concept of Spontaneous Order which states that under the right conditions, chaos spontaneously evolves into a lockstep pattern. In a statement, Creative Lead, Derek Bitter, said, “Yeah, that Spontaneity Order thingy? That’s what we think Sarah is going to bring. And we think she might bring donuts to meeting sometimes, too. So that will be good.” Before unraveling the snarl of jobs, numbers and calendars in the randomness of the Public Works server, Sarah was Operations Director at Modern Climate.

Sarah Maki, Project Management and Operations Lead
In a chaotic industry in which we are supposed to break rules, Sarah is a true bringer of order and keeps us all on task and dedicated to the process. A master of calendars, budgets and tiny details, Sarah fights chaos with calm, and has done so her entire career working on such clients as Intel, Jamba Juice and Whole Foods. Naturally, in her family band, she plays the drums. Keeping everyone in line and on rhythm. 

After numerous new business wins, agency debates number exclamation points to use in press release headline.

Minneapolis agency, Public Works, recently celebrated winning four new pieces of business from pitches over the past month! The current agency of record for Pebbles and Honeycomb Cereals, won three other Post Consumer Brands accounts, Malt-O-Meal, Great Grains and Grape Nuts! Then moving outside the cereal aisle, Public Works also won digital work from E.A Sween Company, the makers of Deli Express Sandwiches! The agency quickly took sides on how many exclamation points the news deserved given how excited they are to add the new clients to their roster. Some logically thought it should be four, since they won four new pieces of business. But the writer at the agency pointed out that one exclamation point would get the point across, and that four seemed excessive. A compromise was reached, and the writer agreed to use four exclamation points spread throughout the first paragraph!

Both Malt-O-Meal and Great Grains work will include, social, digital and broadcast production. Budgets for the brands and the scope of work for Grape Nuts were not disclosed. For Minnesota-based E.A. Sween Company, the makers of Deli Express Sandwiches, Public Works will be building the company’s first-ever consumer-facing website in their 55-year history.

The one-year old agency was glad to put the exclamation point debate behind them, and now has a system in place for possible new business wins. Stay tuned! 

Public Works helps launch Cinnamon Pebbles into stores and into the air.

Minneapolis, MN – January 31, 2017 With the help of an air cannon and a few surprised kids, Public Works helped Post Consumer Brands launch Cinnamon Pebbles into the conscious of cereal fans everywhere. The new spot, now airing on Nickelodeon, Cartoon Network, Disney XD and other kid-channels, along with a digital and social buy, ends with the simple message that the much sought-after flavor is finally here. Cinnamon Pebbles hit store shelves in early 2017. 


Agency: Public Works
Production Company: Washington Square Films
Audio Production: Noware Media
Post Production: Volt
Director: Michael McCourt
Editor: Tim Taylor
Agency Creatives: Brian Hurley, Brian Slater, Nels Lennes, Casey, Nelson
Agency Producer: Joel Dodson 

Hiring levels spike in the New Year, then quickly go back to normal.

Minneapolis agency Public Works was one-for-one in hiring new employees in the New Year as of the first day of business on Monday, January 2, 2017. The young agency hired Kelsey Shaw as a Community Manager. Kelsey, who freelanced with Public Works for the past three months became an official employee at the start of the New Year and will help run the Pebbles Cereal social account, and other unnamed new business account wins (yes, that is a not-so-subtle teaser for forthcoming press releases).  Hiring quickly trailed off for the rest of the week, but we have strong hopes for next week. And the year to come. Kelsey’s bio below. 

Kelsey Shaw, Community Manager-  Kelsey joined Public Works after graduating from the University of Minnesota in 2015. Kelsey’s can-do attitude and in-depth knowledge of social media platforms made her the perfect fit for the Public Works team. When she is not community managing, jogging, yoga-ing or being freaked out by the agency mouse, Kelsey is helping the over-40 Public Workers boost likes on their personal Instagram accounts.

On an untypically slow day, we finally get to announcing new hires.

Minneapolis, MN - October 19, 2016

After months of everyone claiming to be too busy with real client work to write the press release, Public Works is finally happy to announce the addition of three new employees: Tony Rivera, Sam Christian, and Brian Slater. All three will work primarily on our Pebbles Cereals and Post Foods accounts, as well as pitching in on the Minnesota Wild, State of Hockey and Lake Monster Brewing. The writer of the release, feeling snubbed by drawing the short straw, was too grumpy to get any comments. From anyone. But here are their bios.

 
 

Sam Christian, Activation Specialist-  Sam came to Public Works from Space 150. As Activation Specialist, Sam creates engaging brand content to drive our clients’ businesses. In short, he gets things liked. And shared. And commented on. And clicked on. And shared again. Sam’s social media skills were honed on brands like 3M, Jack Links and Cambria. Sam also subscribes to an always-on strategy for his hair. It always looks really, really good.

 

Brian Slater, Creative-  Brian is a creative. Pure and simple. With a creative mind and background, he took the road way less traveled to an agency gig. We’re not sure it’s ever been traveled. Starting as an editor, Brian worked his way into becoming a director on national spots for clients like General Mills, Mini and H&R Block. Now, we get Brian’s brain on our side way earlier in the creative process to go along with his post-production skills. In hindsight it would have been cool to offer him the job by saying, “Join the Agency Side” in our best Darth Vader voice. But we didn’t.