We took the idea of Yabba Dabba DO-ing! Across all social mediums with post that incorporated fun, food and some frivolity.
Things for Kids to Do
Pebbles Cereal sent a customized guitar case stocked with cereal to the band Imagine Dragons, high profile fans of Cocoa Pebbles who mentioned the brand on social media in February. As a result, Imagine Dragons shared the case and tagged @PebblesCereal on its pages (17.9MM followers total) resulting in a huge spike in mentions and engagement over a 3-day period. Feedback was extremely positive with 2000+ fans mentioning @PebblesCereal in their response to Imagine Dragons across Twitter, Facebook and Instagram.