The Working Idea

In Minnesota, we don’t just love hockey, we live it. So to help launch The State of Hockey brand with the Minnesota Wild, we celebrated the connection all players, from pee-wees to pros have to the game and each other. 

 

Six Part Documentary Series

 

Season I

This show followed Eden Prairie and Stillwater in their race to the greatest high school tournament in the country - The Minnesota State High School Hockey Tournament. From the regular season ups-and-downs to playing on Hockey Day Minnesota, we were behind the scenes and showed all the work, preparation and teamwork that went into becoming a top program in the country. 

SEASON II

This six-part documentary series followed the Moorhead Spuds and aired on Fox Sports North after Wild games throughout February and March 2018. The Spuds have been runner-up in the State High School Hockey Tournament a record eight times–but by far hold the championship in the best nickname and mascot department. 

 

 Brand

 

 identity