The Working Idea

In Minnesota, we don’t just love hockey, we live it. So to help launch The State of Hockey brand with the Minnesota Wild, we celebrated the connection all players, from pee-wees to pros have to the game and each other. 

 

Six Part Documentary Series

The show will follow Eden Prairie and Stillwater High School teams in their race to the greatest high school tournament in the country - The Minnesota State High School Hockey Tournament. From the regular season ups-and-downs to playing on Hockey Day Minnesota, we'll get behind the scenes and show all the work, preparation and teamwork that goes into becoming a top program in the State of Hockey. 

 

 Brand

 

 identity