KLEMENTS SAUSAGE

Unlocking a Brand's True Flavor

We knew to attack this challenge we’d need to uncover Klement’s® true roots—digging deep with consumers and uncovering every aspect of the family-owned brand; from factory workers and making the sausage (literally) to interviewing master sausage makers and Klement family members.

We did extensive research for both brand positioning and package design. The testing led to key insights that helped bring the Made Right Here idea to life.

Made Right Here made 90% of consumers more likely to buy Klement’s® Sausage.