At a time when sugar was being scrutinized and kids’ cereal brands were retreating from color and joy, Pebbles faced a critical choice: follow the category away from its roots—or double down on what made the brand unmistakably itself.

Our insight was simple and contrarian. Pebbles’ equity wasn’t just nostalgia—it was creativity, ingenuity, and playful energy. Rather than walking away from those traits, we modernized them.

Yabba Dabba Doo! became a unifying idea that reconnected the brand to its Flintstones heritage while making it relevant for today’s families. By giving kids and parents tangible, creative things to doo—across packaging, branding, and experiences—we transformed passive consumption into active engagement.

The idea didn’t just refresh the brand. It rallied the community, reignited cultural relevance, and shifted how kids’ cereal could show up in the market.

In less than six months, Pebbles claimed the #1 spot in the kids’ cereal category.