SWINGLINE STAPLER TAKES
There’s a Stapler for That
Staplers are often a way for our audience to express themselves, whether it’s through their home-office Zoom backgrounds or by displaying them proudly in their cubicles. With Swingline’s wide range of designs and consumers’ passions, there’s quite literally a stapler for everyone!
BROCHURE
THE NEW GUY
We leaned into these insights through relevant, playful, real-life scenarios from the POV of Swingline’s staplers. Leveraging office-culture conversations and the more playful side of social media, we showcased Swingline’s long history of staplers, designs, colors, and personalities through a series of shareable, social-first videos. Fans were quick to react and share the content throughout social.
